Mary Kreta has built her career leading institutions through moments of transformation with clarity and resolve. She pairs executive experience with an uncommon ability to see both the system and the people within it, helping leaders find focus, strengthen teams, and move forward with confidence. Her work empowers colleges and universities to turn challenge into progress and progress into lasting impact.

Drawing on more than two decades of leadership in higher education, Mary has led teams through complex transitions and delivered measurable, sustained results. As Vice President of Enrollment Management and Strategic Initiatives at the University of Montana, she led a cross-campus team that reversed a decade-long enrollment decline, increasing the incoming class by 47% and growing net tuition revenue by nearly 88%. At the University of Alaska Fairbanks, she guided enrollment growth amid financial exigency and the disruption of the COVID-19 pandemic, demonstrating her ability to deliver results in even the most challenging environments.

Mary’s expertise spans enrollment management, marketing and communications, student success, strategic planning, and organizational development. She combines data-driven and strategic insight with a deep understanding of how organizations work, enabling leaders to focus their efforts and move strategy into action. Her work builds the clarity and coordination institutions need to advance their mission with confidence.